书目名称 | Strategic Reputation Risk Management |
编辑 | Judy Larkin |
视频video | http://file.papertrans.cn/879/878801/878801.mp4 |
图书封面 |  |
描述 | Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies. |
出版日期 | Book 2003 |
关键词 | business; corporate social responsibility; management; Risk Communication; risk management; Shareholder V |
版次 | 1 |
doi | https://doi.org/10.1057/9780230511415 |
isbn_softcover | 978-1-349-43252-3 |
isbn_ebook | 978-0-230-51141-5 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2003 |