Titlebook: Strategic Public Relations; Norman A. Hart (Managing Director of Norman Hart A Book 1995 Palgrave Macmillan, a division of Macmillan Publi

Reticent

书目名称Strategic Public Relations影响因子(影响力)




书目名称Strategic Public Relations影响因子(影响力)学科排名




书目名称Strategic Public Relations网络公开度




书目名称Strategic Public Relations网络公开度学科排名




书目名称Strategic Public Relations被引频次




书目名称Strategic Public Relations被引频次学科排名




书目名称Strategic Public Relations年度引用




书目名称Strategic Public Relations年度引用学科排名




书目名称Strategic Public Relations读者反馈




书目名称Strategic Public Relations读者反馈学科排名

戏服

Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management,No company operates in a vacuum. Whether privately owned or publicly quoted, every company is dependent on effective relationships with a wide range of groups which have the capacity, individually and collectively, to influence a company’s success or to frustrate or even spoil its endeavours.

hangdog

Concomitant

coagulation

Popcorn

Marketing Communications,the ambiguity of the term ‘public relations’, which has two distinct interpretations, one conceptual and the other practical. The former is well stated in the definition given by the Institute of Public Relations:

亚麻制品

Financial Public Relations,he success of financial PR has forced many chief executives and their financial officers to reconsider the role of PR in their businesses and, in many cases, to accept that public relations today is as important a corporate weapon as media advertising, market research, or any other modern business skill.

Needlework

Sponsorship,ing new about sponsorship as such. Many major household names have been involved in sponsorship for a long time, with Johnnie Walker whisky, for example, having sponsored golf tournaments since the early years of the present century.

畏缩

Media Relations,is omission is not accidental. The argument runs that the media are a . of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.

IOTA

Corporate Culture,ight. ‘Culture change’ programmes are becoming more widespread as ‘corporate transformation’, and specifically the creation of flatter and more flexible ‘network organizations’, has become a pre-occupation of a growing number of CEOs and their boardroom colleages.