| 书目名称 | Strategic International Management | | 副标题 | Text and Cases | | 编辑 | Dirk Morschett,Hanna Schramm-Klein,Joachim Zentes | | 视频video | http://file.papertrans.cn/879/878723/878723.mp4 | | 概述 | 20 lessons on key issues of strategic international management, accompanied by comprehensive case studies.Request lecturer material: | | 图书封面 |  | | 描述 | The first edition of thisbookhas beensold within less than one year so that a second edition became necessary. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, as it is described below and in the introductory chapter, remained unchanged. Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade on total world trade, indicating the relevance of cross-border value creation pro cesses. Courses on International Managementhave, thus, become an integral part of most management studies at universities today and dedicated Mas ters programmes on International Management have emerged in recent years. Concept and Overview of this Book This book intends to give a compact overview of the most relevant concepts and developments in International Management. The various strategy con cepts of internationaHy active companies and their implementation in prac tice are the core of this b | | 出版日期 | Textbook 20102nd edition | | 关键词 | General Management; International Business; International Coordination; International Management; Strate | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-8349-6331-4 | | isbn_ebook | 978-3-8349-6331-4 | | copyright | Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010 |
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