| 书目名称 | Strategic Innovative Marketing and Tourism in the COVID-19 Era |
| 副标题 | 9th ICSIMAT Conferen |
| 编辑 | Androniki Kavoura,Stephen J. Havlovic,Natalya Tots |
| 视频video | |
| 概述 | Presents rigorous papers on strategic issues in the innovation marketing area applied to tourism.Integrates insights from theory with practice in industry.Provides current trends and future outlook |
| 丛书名称 | Springer Proceedings in Business and Economics |
| 图书封面 |  |
| 描述 | .This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.. |
| 出版日期 | Conference proceedings 2021 |
| 关键词 | Strategic Innovative Marketing; Tourism; Marketing Communication; Social Media; Machine Learning |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-66154-0 |
| isbn_softcover | 978-3-030-66153-3 |
| isbn_ebook | 978-3-030-66154-0Series ISSN 2198-7246 Series E-ISSN 2198-7254 |
| issn_series | 2198-7246 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:36:33
