Titlebook: State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM); Methodological Exten Lăcrămioara Radomir,Raluca Ciornea,M

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Partial Least Squares Structural Equation Modeling-Based Discrete Choice Modeling: An Illustration is. Our results demonstrate similarities to other segmentation techniques, such as latent class analysis in the context of multinomial logit analysis. Consequently, employing PLS-SEM to examine data from discrete choice experiments holds great promise in deepening our understanding of consumer choices.

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Advertisements that Follow Users Online and Their Effect on Consumers’ Satisfaction and Expectation t on satisfaction, satisfaction has significant effect on repurchase intentions, and post-purchase retargeting ads competitiveness has significant effect on confirmation and significant indirect effect on satisfaction.

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The Impact of Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Purchase Behpartial least squares structural equation modeling (PLS-SEM) for data analysis. Data were obtained from 388 completed surveys in late 2020 through Qualtrics platform. The questionnaire was mainly distributed to supermarket customers in Mexico.

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The U-Shape Influence of Family Involvement in Hotel Chain: Examining Dynamic Capabilities in PLS-SEily involvement and the development of dynamic capabilities of sensing, capturing opportunities and reconfiguring their resources. To model and test the underlying relationships, we have used the PLS technique based on structural equation model (PLS-SEM). Our sample of study is composed by 107 Spanish hotel chains located in Spain.

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