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Titlebook: Sports Sponsorship and Brand Development; The Subaru and Jagua Martin Beck-Burridge,Jeremy Walton Book 2001 Palgrave Macmillan, a division

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书目名称Sports Sponsorship and Brand Development
副标题The Subaru and Jagua
编辑Martin Beck-Burridge,Jeremy Walton
视频video
图书封面Titlebook: Sports Sponsorship and Brand Development; The Subaru and Jagua Martin Beck-Burridge,Jeremy Walton Book 2001 Palgrave Macmillan, a division
描述Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
出版日期Book 2001
关键词brand; marketing; relationship marketing
版次1
doihttps://doi.org/10.1057/9780230508224
isbn_softcover978-1-349-42524-2
isbn_ebook978-0-230-50822-4
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2001
The information of publication is updating

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The Results of the Relationshipitive global industry, they had to find a differentiating factor. Poor profit and sales performance in the mid-1980s (see page 58) had convinced the Board and management of the company that in order to stay an independent player the company had to ‘raise its image and build on its nonreplicable stre
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Jaguar, Jaguar Sport and Le Mansay in the considerably more expensive and sophisticated World of Formula 1 Grand Prix. Not only dramatically more expensive but with the ‘small’ advantage that at least some of the expense is offset by contributions from sources other than the company, in this case Ford Motor Company of Dearborn, US
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On Track to Post-Leyland Recoveryearly eighties. Given what had happened to Britain’s once globally dominant motorcycle industry, Jaguar employees faced the previously inconceivable notion that they could sink with the British Leyland ship, or simply be killed off by their ignorant owners. On the XJ-S front, sales were at an all-ti
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