书目名称 | Sports Sponsorship and Brand Development |
副标题 | The Subaru and Jagua |
编辑 | Martin Beck-Burridge,Jeremy Walton |
视频video | |
图书封面 |  |
描述 | Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development. |
出版日期 | Book 2001 |
关键词 | brand; marketing; relationship marketing |
版次 | 1 |
doi | https://doi.org/10.1057/9780230508224 |
isbn_softcover | 978-1-349-42524-2 |
isbn_ebook | 978-0-230-50822-4 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2001 |