Titlebook: Some Wore Bobby Sox; The Emergence of Tee Kelly Schrum Book 2004 Palgrave Macmillan, a division of Nature America Inc. 2004 culture.gender.

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Conclusion,r their products. She was worth this to advertisers because she purchased the magazine and the products advertised in it, spending an estimated $2 billion annually on food, clothing, cosmetics, and entertainment.

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Spina-Bifida

,“Oh the Bliss”,ion developments that shaped teen consumer culture in the twentieth century. It demonstrates increased access to fashion as a tool for constructing one’s image as well as consciousness of the power to manipulate social status through appearance. Teenage girls’ emerging group identity and interest in

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,“Good Looks”, women by the mid-1920s. Beauty, health, and cosmetics were bound up with the construction of high school girls’ culture as was fashion. But teenage girls displayed interest in adult beauty culture long before manufacturers, retailers, and marketers recognized their potential as a distinct market. G

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,“Damn Good Jazz”,on with other cultural forms previously discussed, music simultaneously marks teen identity and incorporates teens into the adult world of consumption. But it is also different in important ways. A man’s button-down shirt may be intended for wear over a T-shirt, under a suit, and with a tie to refle

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,“A Guiding Factor in My Life”,prise can be called a guiding factor in my life.” Educators, social scientists, and parents feared this exact response, but the young woman did not explain how movies “guided” her. By the 1920s, teenage girls accepted movies as part of their everyday lives and mentioned them frequently in letters, d