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Titlebook: Social Media in der Organisationskommunikation; Empirische Befunde u Silvia Ettl-Huber,Rosemarie Nowak,Michael Roither Book 2013 Springer F

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发表于 2025-3-21 18:07:11 | 显示全部楼层 |阅读模式
书目名称Social Media in der Organisationskommunikation
副标题Empirische Befunde u
编辑Silvia Ettl-Huber,Rosemarie Nowak,Michael Roither
视频video
概述Aktuelle sozialwissenschaftliche Beiträge?
图书封面Titlebook: Social Media in der Organisationskommunikation; Empirische Befunde u Silvia Ettl-Huber,Rosemarie Nowak,Michael Roither Book 2013 Springer F
描述.Die AutorInnen dieses Sammelbandes analysieren das Einsatzpotenzial und die Anwendungsfelder von Social Media in der Organisationskommunikation verschiedener Branchen (Finanzdienstleister, Tourismusorganisationen etc.) ebenso wie in verschiedenen Kommunikationsbereichen, z. B. Business-to-Business, Markenkommunikation, politische Kommunikation und Non-Profit-Kommunikation. Neben theoretischen Aspekten werden dabei jeweils die Ergebnisse empirischer Studien vorgestellt. Fazit: Die Rolle von Social Media als Haupt- oder Nebendarsteller moderner Organisationskommunikation ist derzeit noch umstritten. Sie hängt unter anderem davon ab, ob relevante MeinungsträgerInnen selbst in Online-Communities verankert sind oder sich in der klassischen Kommunikation beheimatet fühlen..
出版日期Book 2013
关键词Organisationskommunikation; Public Relations; Social Media; Unternehmenskommunikation; Web 2; 0
版次1
doihttps://doi.org/10.1007/978-3-658-02329-4
isbn_softcover978-3-658-02328-7
isbn_ebook978-3-658-02329-4
copyrightSpringer Fachmedien Wiesbaden 2013
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