| 书目名称 | Social Media and Emerging Economies |
| 副标题 | Technological, Cultu |
| 编辑 | Manlio Del Giudice,Maria Rosaria Della Peruta,Elia |
| 视频video | |
| 概述 | Offers new insights on social media and social networking in emerging economies.Demonstrates relationships among social networking, entrepreneurship, and economic development.Includes supplementary ma |
| 丛书名称 | SpringerBriefs in Business |
| 图书封面 |  |
| 描述 | How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age. |
| 出版日期 | Book 2014 |
| 关键词 | Disruptive technologies; Emerging economies; Entrepreneurship; Networked communities; Social media; Socia |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-02490-5 |
| isbn_softcover | 978-3-319-02489-9 |
| isbn_ebook | 978-3-319-02490-5Series ISSN 2191-5482 Series E-ISSN 2191-5490 |
| issn_series | 2191-5482 |
| copyright | The Authors 2014 |
发表于 2025-3-21 19:31:07
