| 书目名称 | Social Media Management | | 副标题 | Technologies and Str | | 编辑 | Amy Van Looy | | 视频video | | | 概述 | Introduces the reader to the essentials of social media.Pursues a comprehensive approach to social media, viewing it from an organizational perspective.Combines academic insights and practical tips an | | 丛书名称 | Springer Texts in Business and Economics | | 图书封面 |  | | 描述 | .This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.. | | 出版日期 | Textbook 20161st edition | | 关键词 | E-recruiting; Employer branding; Enterprise 2; 0; Sentiment analysis; Social CRM; Social business; Social m | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-21990-5 | | isbn_softcover | 978-3-319-37305-8 | | isbn_ebook | 978-3-319-21990-5Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | Springer International Publishing Switzerland 2016 |
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发表于 2025-3-21 17:56:16
