| 书目名称 | Social Customer Relationship Management | | 副标题 | Fundamentals, Applic | | 编辑 | Rainer Alt,Olaf Reinhold | | 视频video | | | 概述 | Provides a framework for planning, applying and implementing Social CRM.Provides examples for successful application scenarios and available software tools.Presents potential implementation approaches | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it..In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.. | | 出版日期 | Book 2020 | | 关键词 | CRM; customer relationship management; customer interaction; social media; data security; case studies | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-23343-3 | | isbn_softcover | 978-3-030-23345-7 | | isbn_ebook | 978-3-030-23343-3Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer Nature Switzerland AG 2020 |
The information of publication is updating
|
|
发表于 2025-3-21 18:06:58
