| 书目名称 | Small Town Tourism in South Africa | | 编辑 | Ronnie Donaldson | | 视频video | | | 概述 | First book to investigate tourism development in small towns using South Africa as case study.Uses unique case studies (e.g. Cittaslow, book town, town of the year winners) to illustrate the role of t | | 丛书名称 | The Urban Book Series | | 图书封面 |  | | 描述 | This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. .Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa’s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town’s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a c | | 出版日期 | Book 2018 | | 关键词 | small towns in South Africa; Small Town Geographies; Tourism Development; Cittaslow; Book Towns; Small to | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-68088-0 | | isbn_softcover | 978-3-319-88545-2 | | isbn_ebook | 978-3-319-68088-0Series ISSN 2365-757X Series E-ISSN 2365-7588 | | issn_series | 2365-757X | | copyright | Springer International Publishing AG 2018 |
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发表于 2025-3-21 18:39:15
