Titlebook: Shaping China’s Global Imagination; Branding Nations at Jian Wang Book 2013 Jian Wang 2013 branding.China.Nation

adulation

书目名称Shaping China’s Global Imagination影响因子(影响力)




书目名称Shaping China’s Global Imagination影响因子(影响力)学科排名




书目名称Shaping China’s Global Imagination网络公开度




书目名称Shaping China’s Global Imagination网络公开度学科排名




书目名称Shaping China’s Global Imagination被引频次




书目名称Shaping China’s Global Imagination被引频次学科排名




书目名称Shaping China’s Global Imagination年度引用




书目名称Shaping China’s Global Imagination年度引用学科排名




书目名称Shaping China’s Global Imagination读者反馈




书目名称Shaping China’s Global Imagination读者反馈学科排名

哑巴

Branding Nations,ld of geopolitics and power” to the “postmodern world of images and influence.”. In this context, national image refers to the climate of opinion formed by collective expressions of perceptions and judgments of a country by its foreign publics. The underlying idea is that the international public’s

neurologist

The Shanghai Expo as a Site for Nation Branding, traced back to market fairs and religious festivals in ancient and medieval times.’ And starting in the late-eighteenth century, local and national exhibitions of trade and industry were staged in France and Britain.. But the largest, most significant of them all— in scale, scope, and sheer grandeu

Picks-Disease

HEPA-filter

Communicating Nation Brands,on, there are at least four sets of programs in the brand communication toolbox: advertising and promotion; interactive marketing; events and experiences; and mobile marketing.. The question then is how one assembles these various communication tools to most effectively and efficiently build brand e

冒烟

Experiencing Nation Brands,Arab Emirates and the United States—defined and communicated its national brand through its expo pavilion. These official intentions and approaches aside, the ultimate question for the pavilions was whether Chinese visitors found their presentations interesting, compel-ling, and memorable. As noted

背景

Remembering Nation Brands,es the longer-term impact of the Shanghai Expo by examining visi-tors’ recollections of their pavilion experiences and their memory of the nation brands as enacted through exhibition. As pointed out in earlier discussions, the World Expo is a “micro-version of international tourism,”. and the mega-e

CHART

Nation Branding as Strategic Narrative,, and money invested in the national pavilions at the World Expo, the vast majority of them may be “described as credible, even noteworthy, but few were genuinely memorable,” as one World Expo veteran has put it.. In this project, we examined the representational choices the national pavilions made

现任者

nascent