| 书目名称 | Services Marketing Cases in Emerging Markets |
| 副标题 | An Asian Perspective |
| 编辑 | Sanjit Kumar Roy,Dilip S. Mutum,Bang Nguyen |
| 视频video | |
| 概述 | Presents unique case studies from the services sector in emerging markets with up to date and relevant marketing issues.Develops an in-depth understanding of the service management and marketing princ |
| 图书封面 |  |
| 描述 | .This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.. |
| 出版日期 | Textbook 2017 |
| 关键词 | Case studies; Emerging markets; International services marketing; Service branding; Service management; S |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-32970-3 |
| isbn_softcover | 978-3-319-81412-4 |
| isbn_ebook | 978-3-319-32970-3 |
| copyright | Springer International Publishing Switzerland 2017 |
发表于 2025-3-21 17:54:11
