| 书目名称 | Service Excellence in Tourism and Hospitality | | 副标题 | Insights from Asia | | 编辑 | K. Thirumaran,Dirk Klimkeit,Chun Meng Tang | | 视频video | | | 概述 | Presents new case studies from empirical research in Asia.Covers important management aspects of delivering service excellence in tourism and hospitality.Presents practice-tested models of service exc | | 丛书名称 | Tourism, Hospitality & Event Management | | 图书封面 |  | | 描述 | Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.. | | 出版日期 | Book 2021 | | 关键词 | Tourism quality; Tourism standards; Service excellence in tourism; Customer satisfaction in tourism; Mea | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-57694-3 | | isbn_softcover | 978-3-030-57696-7 | | isbn_ebook | 978-3-030-57694-3Series ISSN 2510-4993 Series E-ISSN 2510-5000 | | issn_series | 2510-4993 | | copyright | Springer Nature Switzerland AG 2021 |
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发表于 2025-3-21 17:58:16
