书目名称 | Scaling the Tail: Managing Profitable Growth in Emerging Markets | 编辑 | Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove | 视频video | | 图书封面 |  | 描述 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. | 出版日期 | Book 2015 | 关键词 | Asia; Emerging Markets; growth; management; retailing | 版次 | 1 | doi | https://doi.org/10.1057/9781137538598 | isbn_ebook | 978-1-137-53859-8 | copyright | Seung Ho Park, Gerardo R. Ungson, and Andrew Cosgrove 2015 |
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