书目名称 | Scaling the Tail: Managing Profitable Growth in Emerging Markets |
编辑 | Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove |
视频video | http://file.papertrans.cn/862/861121/861121.mp4 |
图书封面 |  |
描述 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. |
出版日期 | Book 2015 |
关键词 | Asia; Emerging Markets; growth; management; retailing |
版次 | 1 |
doi | https://doi.org/10.1057/9781137538598 |
isbn_ebook | 978-1-137-53859-8 |
copyright | Seung Ho Park, Gerardo R. Ungson, and Andrew Cosgrove 2015 |