| 书目名称 | Scaling the Tail: Managing Profitable Growth in Emerging Markets |
| 编辑 | Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove |
| 视频video | http://file.papertrans.cn/862/861121/861121.mp4 |
| 图书封面 |  |
| 描述 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. |
| 出版日期 | Book 2015 |
| 关键词 | Asia; Emerging Markets; growth; management; retailing |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137538598 |
| isbn_ebook | 978-1-137-53859-8 |
| copyright | Seung Ho Park, Gerardo R. Ungson, and Andrew Cosgrove 2015 |