Titlebook: Sales Management; Theory and Practice Bill Donaldson Textbook 1998Latest edition Macmillan Publishers Limited 1998 Database Marketing.direc

熟练

quiet-sleep

perimenopause

火花

事与愿违

肮脏

旧病复发

Junction

Theories of Buying and Sellingt not in practice’, implying that trial and error or personal experience is all that matters. This is a weak form of learning. We need to learn from others’ experiences so that everyone can operate more effectively, and this is the objective of this chapter. To do this requires that we conceptualise

ARM

调味品

Sales Forecasting and Budgetingardless of whether the business is product-, production- or sales-oriented, enterprises have to operate on the basis of expectations about the future. Particular questions concerning how much capital will be required, what scale of plant, how much product to make and stock, what level of sales suppo