| 书目名称 | Role of Language and Corporate Communication in Greater China | | 副标题 | From Academic to Pra | | 编辑 | Patrick P.K. Ng,Cindy S.B. Ngai | | 视频video | http://file.papertrans.cn/832/831529/831529.mp4 | | 概述 | Examines language development and corporate communication practice issues in the interplay between Sino-global bilingualism & CC academics and seasoned CC practitioners.Appeals to not only frontline c | | 图书封面 |  | | 描述 | .This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. .The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.. | | 出版日期 | Book 2015 | | 关键词 | Corporate Communication Norms; Corporate Communication Profession; Corporate Social Responsibility Com | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-662-46881-4 | | isbn_softcover | 978-3-662-52545-6 | | isbn_ebook | 978-3-662-46881-4 | | copyright | Springer-Verlag Berlin Heidelberg 2015 |
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