Titlebook: Rivalry and Group Behavior Among Consumers and Brands; Comparisons In and O Cody T. Havard Book 2021 The Editor(s) (if applicable) and The

LUMEN

Introduction of a Hierarchy of Out-Group Derogation,s among fans of: sport, politics, online electronic gaming, electronic platform gaming, science fiction, mobile phones, Disney theme parks, comics, and straight-to-consumer streaming entertainment platforms are compared to examine how various settings influence negativity toward relevant out-groups.

知识分子

Here We Are, There We Go, and group member behavior is influenced by fandom setting. First, the current chapter offers a recap for the studies included in the text. Then, the chapter reiterates how the content in the text could be used by researchers and practitioners attempting to learn more about group behavior. The chapt

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They Said What? Investigating Fan Online Commentary in Politics and Sport,, or (3) to derogate the out-group. Further, a higher proportion of comments left in the political chatrooms were negative toward the out-group compared to the sport setting. Implications are discussed, and the paper presents directions for future inquiry and ideas for addressing out-group negativity in political fandom.

APEX

Rebels or Star Fleet? Investigating Rivalry in Sport and Star Wars/Star Trek Fandom,port rival but more positivity toward the relevant science fiction rival brand. Finally, fans of the Star Wars brand reported greater positivity toward their in-group and more negativity toward the Star Trek brand than the other way around. Discussion focuses on academic and practical implications, along with future avenues of research.

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