书目名称 | Revenue Management and Pricing Analytics | 编辑 | Guillermo Gallego,Huseyin Topaloglu | 视频video | | 概述 | Addresses the gap between the latest research and established texts in the field.Looks at research in Economics, Marketing, Operations, and Psychology.Strives for readability, with most difficult proo | 丛书名称 | International Series in Operations Research & Management Science | 图书封面 |  | 描述 | .“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available.” Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft..“The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. .“This book is an important and timely addition | 出版日期 | Book 2019 | 关键词 | Operations Management; Inventory Control; Stochastic Models; Revenue Management; Operations Research; Sup | 版次 | 1 | doi | https://doi.org/10.1007/978-1-4939-9606-3 | isbn_ebook | 978-1-4939-9606-3Series ISSN 0884-8289 Series E-ISSN 2214-7934 | issn_series | 0884-8289 | copyright | Springer Science+Business Media, LLC, part of Springer Nature 2019 |
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