| 书目名称 | Rethinking Place Branding |
| 副标题 | Comprehensive Brand |
| 编辑 | Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashwort |
| 视频video | |
| 概述 | Clear evidence-based approach towards Place Branding and its future makes the book indispensable for researchers.Identification and in-depth discussion of Place Branding as a contributor to cultural, |
| 图书封面 |  |
| 描述 | As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field. |
| 出版日期 | Book 2015 |
| 关键词 | City branding; Online place branding; Place branding; Place marketing; Senses of place; Social environmen |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-12424-7 |
| isbn_softcover | 978-3-319-34353-2 |
| isbn_ebook | 978-3-319-12424-7 |
| copyright | Springer International Publishing Switzerland 2015 |
发表于 2025-3-21 18:34:05
