| 书目名称 | Rethinking Luxury Fashion |
| 副标题 | The Role of Cultural |
| 编辑 | Thomaï Serdari |
| 视频video | |
| 概述 | Discusses business strategy in the context of material culture.Offers unique and novel insights on how luxury fashion brands can understand culture, turn it into creative strategy, and win in business |
| 丛书名称 | Palgrave Advances in Luxury |
| 图书封面 |  |
| 描述 | Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence. |
| 出版日期 | Book 2020 |
| 关键词 | luxury fashion brands; material culture; consumption; creative strategy; marketing strategy; cultural int |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-45301-5 |
| isbn_ebook | 978-3-030-45301-5Series ISSN 2662-1061 Series E-ISSN 2662-107X |
| issn_series | 2662-1061 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 19:36:42
