| 书目名称 | Retail Marketing and Sales Performance |
| 副标题 | A Definitive Guide t |
| 编辑 | Christoph Preuss |
| 视频video | |
| 概述 | Study in the field of economic sciences.Includes supplementary material: |
| 图书封面 |  |
| 描述 | The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance. |
| 出版日期 | Book 2014 |
| 关键词 | Human Resources Management; Internal Marketing; Retail Marketing; Sales Performance; Service Quality |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-04630-9 |
| isbn_softcover | 978-3-658-04629-3 |
| isbn_ebook | 978-3-658-04630-9 |
| copyright | Springer Fachmedien Wiesbaden 2014 |
发表于 2025-3-21 19:57:57
