书目名称 | Retail Internationalization in China | 副标题 | Expansion of Foreign | 编辑 | Lisa Qixun Siebers | 视频video | | 图书封面 |  | 描述 | As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization. | 出版日期 | Book 2011 | 关键词 | China; data analysis; internationalization | 版次 | 1 | doi | https://doi.org/10.1057/9780230313729 | isbn_softcover | 978-1-349-33281-6 | isbn_ebook | 978-0-230-31372-9 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2011 |
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