Titlebook: Reassessing the Relationship between Marketing and Public Relations; New Perspectives fro Lisa Dühring Book 2017 Springer Fachmedien Wiesba

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Lisa Dühringreiterfunktion für viele andere Branchen. Doch das . lahmt: Die Automobilindustrie befindet sich in einer tiefgreifenden Umbruchphase.. Nach Henry Fords erster Fließbandproduktion und Toyotas . (schlanke Produktion) sprechen Insider von der dritten Revolution in der internationalen Automobilindustri

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978-3-658-18033-1Springer Fachmedien Wiesbaden GmbH 2017

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Analogy

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The Philosophy of the Social Sciences,As outlined in the introduction, this study uses an explicit philosophical framework in form of the overall development of the philosophy of science. It is argued that the evolution of the marketing and the PR discipline happened against the backdrop of broader trends within society in general and within the philosophy of science in particular.

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Discussion, reflection and conclusions,At first glance, the evolution of marketing and PR thought shows many similarities (see fig. 2). In both fields, the disciplinary development can be divided into four eras. Their evolution proceeded astonishingly parallel although PR lagged behind by circa 20 years.

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Lisa DühringStudy about the relationship between public relations and marketing research.Includes supplementary material: .Includes supplementary material:

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Introduction,duced a constant stream of publications from both sides. Due to the inevitable conflicts of interests, the story told about the relationship between marketing and PR remains a story of trench wars and encroachment; of failed attempts of collaboration; of negative attitudes, disregard, and disrespect.