| 书目名称 | Real Luxury |
| 副标题 | How Luxury Brands Ca |
| 编辑 | Misha Pinkhasov,Rachna Joshi Nair |
| 视频video | http://file.papertrans.cn/823/822176/822176.mp4 |
| 图书封面 |  |
| 描述 | Real Luxury examines what a ‘luxury brand‘ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors‘ hands-on experience in the industry. |
| 出版日期 | Book 2014 |
| 关键词 | Luxury; brand; business; business model; environment |
| 版次 | 1 |
| doi | https://doi.org/10.1057/9781137395573 |
| isbn_softcover | 978-1-349-48423-2 |
| isbn_ebook | 978-1-137-39557-3 |
| copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |