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Titlebook: Real Luxury; How Luxury Brands Ca Misha Pinkhasov,Rachna Joshi Nair Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limite

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发表于 2025-3-21 19:03:52 | 显示全部楼层 |阅读模式
书目名称Real Luxury
副标题How Luxury Brands Ca
编辑Misha Pinkhasov,Rachna Joshi Nair
视频video
图书封面Titlebook: Real Luxury; How Luxury Brands Ca Misha Pinkhasov,Rachna Joshi Nair Book 2014 Palgrave Macmillan, a division of Macmillan Publishers Limite
描述Real Luxury  examines what a ‘luxury brand‘ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors‘ hands-on experience in the industry.
出版日期Book 2014
关键词Luxury; brand; business; business model; environment
版次1
doihttps://doi.org/10.1057/9781137395573
isbn_softcover978-1-349-48423-2
isbn_ebook978-1-137-39557-3
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2014
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发表于 2025-3-21 22:37:03 | 显示全部楼层
The strengths and weaknesses of luxury,creasingly rancorous sociopolitical discourse. Indeed, their predictions for continued growth came true the following year. The past 20 years have seen luxury transformed by seemingly invincible growth.
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A dilemma across time and culture,are, and superfluous, and on the other, it worries us, makes us question our values and priorities. Throughout history, mankind has developed philosophies and mechanisms to harness the power of luxury: ethical and political frameworks that reconcile its superficial excess with the underlying emotion
发表于 2025-3-22 09:20:29 | 显示全部楼层
The strengths and weaknesses of luxury,t luxury group, released the company’s annual results in early 2012.. It was a sentiment echoed by other major luxury players at the time, dismissing concerns about stubbornly high unemployment, a public finance crisis among the world’s richest countries, fears for the future of the eurozone, and in
发表于 2025-3-22 12:56:51 | 显示全部楼层
The environment for luxury,xperience. Luxury soothes and reassures body, mind, and spirit. Like an antidote, luxury distinguishes itself by providing an uncommon, better alternative to the present. So, understanding luxury also means understanding people’s lives. It is not enough to understand your product. You have to unders
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Toward a socially valuable business,ening of the brand’s new flagship boutique and coincided with Queen Elizabeth II’s diamond jubilee. Artists, designers, and celebrities were invited to design one of over 200 fiberglass eggs, which were then placed around central London.
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