书目名称 | Real Luxury |
副标题 | How Luxury Brands Ca |
编辑 | Misha Pinkhasov,Rachna Joshi Nair |
视频video | http://file.papertrans.cn/823/822176/822176.mp4 |
图书封面 |  |
描述 | Real Luxury examines what a ‘luxury brand‘ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors‘ hands-on experience in the industry. |
出版日期 | Book 2014 |
关键词 | Luxury; brand; business; business model; environment |
版次 | 1 |
doi | https://doi.org/10.1057/9781137395573 |
isbn_softcover | 978-1-349-48423-2 |
isbn_ebook | 978-1-137-39557-3 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2014 |