Titlebook: Readings in Strategic Management; David Asch,Cliff Bowman Textbook 1989Latest edition Macmillan Publishers Limited 1989 business.managemen

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https://doi.org/10.1007/978-1-349-20317-8business; management; Organisation; organization; Portfolio; strategic management; strategic planning; stra

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Business Policy Formulation: understanding the processThis paper is based upon a study of the contrasting processes used to formulate business policy in a selection of European companies. The characteristics of these processes are discussed to provide insights for managers who need to formulate business policy to meet their own organization’s needs.

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How Competitive Forces Shape StrategyThe essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.

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The Risky Business of DiversificationOne way companies grow is to launch new businesses into product markets where they have not previously competed.