Titlebook: RESTART Sustainable Business Model Innovation; Sveinung Jørgensen,Lars Jacob Tynes Pedersen Book‘‘‘‘‘‘‘‘ 2018 The Editor(s) (if applicable

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Roadmap to a RESTARTIn this chapter, we provide a very brief overview of Part II and its introduction of each of the seven components of the RESTART framework. Here, we give the first overview of these seven components—redesign, experimentation, service-logic, the circular economy, alliances, results and three-dimensionality—and their role in the framework.

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RESTART Before It is Too LateIn this chapter, we summarize the challenge of designing and implementing more sustainable business models. The chapter sheds light on promising developments, but also highlights the hindrances and obstacles on the path toward sustainable business.

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Sveinung Jørgensen,Lars Jacob Tynes PedersenOutlines a new framework for sustainable business model innovation: RESTART.Combines theory with contemporary case studies.Offers practical recommendations for companies and organizations to contribut

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The Circular Rather than the Linear Economyraditional, linear business models based on “take, make and dispose” to circular business models based on reuse, resource efficiency, the sharing economy and closed loops. This can counteract resource depletion, reduce pollution and be a source of cost reductions, new revenue streams and better risk management for companies.

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A Recap of the RESTART Frameworkcular economy, alliances, results and three-dimensionality. In doing so, we point forward to the practical and research-oriented implications of the framework, which are developed in Part III of the book.

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