| 书目名称 | Putting Stakeholder Management into Practice |
| 编辑 | Margit Huber,Joachim Scharioth,Martina Pallas |
| 视频video | |
| 概述 | Practical guide to the successful use of Stakeholder Management as part of a Management Information System.Includes business cases written by professionals who have experienced the benefits of a conti |
| 图书封面 |  |
| 描述 | .Stakeholder Management - today‘s buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.. |
| 出版日期 | Book 2004 |
| 关键词 | Balanced Scorecard; CRM; Customer Relationship Management; Customer Retention; Customer Satisfaction; Emp |
| 版次 | 1 |
| doi | https://doi.org/10.1007/b106289 |
| isbn_softcover | 978-3-662-31237-7 |
| isbn_ebook | 978-3-540-24802-6 |
| copyright | Springer-Verlag Berlin Heidelberg 2004 |
发表于 2025-3-21 17:45:21
