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Titlebook: Publishers, Readers, and Digital Engagement; Marianne Martens Book 20161st edition The Editor(s) (if applicable) and The Author(s) 2016 Di

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书目名称Publishers, Readers, and Digital Engagement
编辑Marianne Martens
视频video
丛书名称New Directions in Book History
图书封面Titlebook: Publishers, Readers, and Digital Engagement;  Marianne Martens Book 20161st edition The Editor(s) (if applicable) and The Author(s) 2016 Di
描述This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love..Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. .This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects  all virtually free-of-charge..
出版日期Book 20161st edition
关键词Disintermediation; Fan sites; Young Adult Literature; Affective and immaterial labor; Reading; Participat
版次1
doihttps://doi.org/10.1057/978-1-137-51446-2
isbn_ebook978-1-137-51446-2Series ISSN 2634-6117 Series E-ISSN 2634-6125
issn_series 2634-6117
copyrightThe Editor(s) (if applicable) and The Author(s) 2016
The information of publication is updating

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