| 书目名称 | Procurement Marketing |
| 副标题 | A Strategic Concept |
| 编辑 | Udo Koppelmann |
| 视频video | |
| 概述 | Easy translation of relevant theoretical findings into every-day business.The reader will be led towards the right combination of procurement tools for his business |
| 图书封面 |  |
| 描述 | This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business. |
| 出版日期 | Book 1998 |
| 关键词 | Beschaffung; Beschaffungsmarketing; Business; Einkauf; Entscheidungsorientierung; Logistik; Marketing; deci |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-662-09459-4 |
| isbn_softcover | 978-3-642-08413-3 |
| isbn_ebook | 978-3-662-09459-4 |
| copyright | Springer-Verlag Berlin Heidelberg 1998 |
发表于 2025-3-21 20:04:05
