| 书目名称 | Process-based Strategic Planning |
| 编辑 | Rudolf Grünig,Richard Kühn |
| 视频video | http://file.papertrans.cn/760/759023/759023.mp4 |
| 概述 | Essential methods and tools of strategic planning are explained and their application is illustrated through examples.Book looks at the problem as a whole and offers an integrated approach to solving |
| 图书封面 |  |
| 描述 | .A company‘s strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.. |
| 出版日期 | Book 20085th edition |
| 关键词 | Business Strategies; Corporate Strategy; Strategic Management; Strategic Planning; Strategy Planning Pro |
| 版次 | 5 |
| doi | https://doi.org/10.1007/978-3-540-68583-8 |
| isbn_ebook | 978-3-540-68583-8 |
| copyright | Springer-Verlag Berlin Heidelberg 2008 |
|Archiver|手机版|小黑屋|
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