| 书目名称 | Pricing |
| 副标题 | Policies and Procedu |
| 编辑 | Nessim Hanna,H. Robert Dodge |
| 视频video | |
| 图书封面 |  |
| 描述 | Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place. |
| 出版日期 | Textbook 1995Latest edition |
| 关键词 | competition; economic theory; inflation; life cycle; manufacturing; marketing; pricing; service; success |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-13447-2 |
| copyright | Nessim Hanna and H. Robert Dodge 1995 |
发表于 2025-3-21 16:29:01
