| 书目名称 | Price Management | | 副标题 | Strategy, Analysis, | | 编辑 | Hermann Simon,Martin Fassnacht | | 视频video | | | 概述 | The most comprehensive resource on price management, covering all key dimensions and applicable to all types of industries and organizations.Features dozens of examples and case studies from around th | | 图书封面 |  | | 描述 | .In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. . .Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, .pretium., to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. . .Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, the | | 出版日期 | Book 2019 | | 关键词 | Price management; Price strategy; Price elasticity; Price optimization; Price behavior; Price controlling | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-99456-7 | | isbn_ebook | 978-3-319-99456-7 | | copyright | Springer Nature Switzerland AG 2019 |
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发表于 2025-3-21 17:28:10
