| 书目名称 | Present-Day Corporate Communication | | 副标题 | A Practice-Oriented, | | 编辑 | Rudolf Beger | | 视频video | | | 概述 | Provides an all encompassing basis for professional Corporate.Supports the reader in becoming a respected corporate communication.Helpful for practitioners, executives and academics / students alike.E | | 图书封面 |  | | 描述 | This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This | | 出版日期 | Book 2018 | | 关键词 | WRITING CORPORATE SOCIAL MEDIA PRESS RELEASES; SUCCESS CONTROL FOR CORPORATE COMMUNICATION; CONTINGENC | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-13-0402-6 | | isbn_softcover | 978-981-13-0401-9 | | isbn_ebook | 978-981-13-0402-6 | | copyright | Springer Nature Singapore Pte Ltd. 2018 |
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发表于 2025-3-21 18:35:14
