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Titlebook: Political Communications Transformed; From Morrison to Man John Bartle (Lecturer in Government),Dylan Griffit Book 2001 Palgrave Macmillan,

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书目名称Political Communications Transformed
副标题From Morrison to Man
编辑John Bartle (Lecturer in Government),Dylan Griffit
视频video
图书封面Titlebook: Political Communications Transformed; From Morrison to Man John Bartle (Lecturer in Government),Dylan Griffit Book 2001 Palgrave Macmillan,
描述Dramatic changes in society, technology and culture have transformed the relationship between political parties, the media, and the individual voter over the last fifty years. The leading researchers gathered in this volume offer a comprehensive analysis of the evolution of British political communication since 1945. They explore the competition for coverage between political parties and media organizations, the ongoing rivalry between politicians and the press, and the implications for the quality of British democracy.
出版日期Book 2001
关键词broadcasting; campaign; Campaigning; constituency; democracy; media; political communication; Political Com
版次1
doihttps://doi.org/10.1057/9780333977286
isbn_softcover978-1-349-41725-4
isbn_ebook978-0-333-97728-6
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2001
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Political Broadcasting in Britain: System, Ethos and Change,solely for their benefit. Television has come to represent the single most important means by which parties communicate with voters and voters gain an understanding of politics, offering a reach and potential impact greater than any other form of communication.
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Assessing Communications and Campaign Effects on Voters,p for grabs’ and responsive to short-term factors such as those that are emphasized during campaigns. Political communications therefore ought to be of increasing importance and parties that run poor campaigns should be placed at increasing disadvantage.
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Changing Voters or Changing Models of Voting?,hat voters have become more knowledgeable, more sophisticated and better able to choose between the parties on the basis of those issues discussed during the campaign. This rise of ‘issue voting’ has forced the parties to pay much greater attention to the conduct of campaigns and the quality of their communications.
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Introduction,hange ‘ whether real or imagined ‘ in the other component parts of the system. In Chapter 3 for example, we document the increasing importance of marketing specialists that resulted from the growing conviction that voters were becoming more volatile, less loyal and increasingly behaving like ‘informed consumers’.
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