| 书目名称 | Persuasive Advertising | | 副标题 | Evidence-based Princ | | 编辑 | J. Scott Armstrong | | 视频video | | | 图书封面 |  | | 描述 | Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. | | 出版日期 | Book 2010 | | 关键词 | Advertising; creativity; organization; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230285804 | | isbn_softcover | 978-1-349-51189-1 | | isbn_ebook | 978-0-230-28580-4 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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发表于 2025-3-21 19:33:25
