| 书目名称 | Personal Brand Management | | 副标题 | Marketing Human Valu | | 编辑 | Talaya Waller | | 视频video | | | 概述 | Explores personal branding as an economic tool for business success and economic growth.Provides tools for professionals to manage personal brands strategically, effectively and consistently.Features | | 丛书名称 | Management for Professionals | | 图书封面 |  | | 描述 | This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines..Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism..The consequenceof the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an e | | 出版日期 | Book 2020 | | 关键词 | Building Personal Brand Equity; Managing Personal Brand Equity; Authentic Personal Brand; Developing a | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-43744-2 | | isbn_ebook | 978-3-030-43744-2Series ISSN 2192-8096 Series E-ISSN 2192-810X | | issn_series | 2192-8096 | | copyright | Springer Nature Switzerland AG 2020 |
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发表于 2025-3-21 16:39:31
