书目名称 | Nostalgia Marketing | 副标题 | Rekindling the Past | 编辑 | Marco Pichierri | 视频video | | 概述 | Advances scholarly knowledge on the effects of nostalgia in consumption.Provides insights for practitioners interested in using nostalgia-based stimuli in their marketing strategies.Offers a detailed | 图书封面 |  | 描述 | .The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.. | 出版日期 | Book 2023 | 关键词 | Consumer behaviour; advertising; consumer psychology; responsible consumption; SDG 12 | 版次 | 1 | doi | https://doi.org/10.1007/978-3-031-20914-7 | isbn_softcover | 978-3-031-20913-0 | isbn_ebook | 978-3-031-20914-7 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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