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Titlebook: Nostalgia Marketing; Rekindling the Past Marco Pichierri Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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发表于 2025-3-21 19:26:25 | 显示全部楼层 |阅读模式
书目名称Nostalgia Marketing
副标题Rekindling the Past
编辑Marco Pichierri
视频video
概述Advances scholarly knowledge on the effects of nostalgia in consumption.Provides insights for practitioners interested in using nostalgia-based stimuli in their marketing strategies.Offers a detailed
图书封面Titlebook: Nostalgia Marketing; Rekindling the Past  Marco Pichierri Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive licens
描述.The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications..
出版日期Book 2023
关键词Consumer behaviour; advertising; consumer psychology; responsible consumption; SDG 12
版次1
doihttps://doi.org/10.1007/978-3-031-20914-7
isbn_softcover978-3-031-20913-0
isbn_ebook978-3-031-20914-7
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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Marco Pichierriand .(L,T) ~ 10. at the QCD scale for . ~ 1 Mpc. The resulting spectrum is insensitive to the magnetic diffusion length and equipartition between electric and magnetic fields does not hold. We conjecture that a similar mechanism could be operative after the QCD chiral phase transition.
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f 13.7 ± 0.2 Gyr. Current projects include the search for additional SNe Ia at . > 1 to confirm the early deceleration, and the measurement of a few hundred SNe Ia at . = 0.2–0.8 to more accurately determine the equation of state of the dark energy, . = ./(...), whose value is now constrained by SNe Ia to be in the range . at 95% confidence.
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he cosmic chemical evolution were criti­ cally discussed with regard to theory and numerical simulations. In this context, the VLT first generation instrument capabilities were presented comprehensively and their use as cosmological tools discussed . The concluding remarks of the workshop focussed o
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