书目名称 | Next Stop Metaverse |
副标题 | A Quick Guide to Con |
编辑 | Ralf T. Kreutzer,Sonja Klose |
视频video | |
概述 | Offers an essential introduction to metaverse for business and practice.Gives an overview of fields of application that the metaverse offers.Explains how companies can prepare for the metaverse |
丛书名称 | Business Guides on the Go |
图书封面 |  |
描述 | This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way..The authors take you by the hand and recommend: Don‘t ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.. |
出版日期 | Book 2023 |
关键词 | Digital marketing; Digital world of experience; Metaverse design; Virtual reality; Virtual worlds |
版次 | 1 |
doi | https://doi.org/10.1007/978-3-658-41180-0 |
isbn_ebook | 978-3-658-41180-0Series ISSN 2731-4758 Series E-ISSN 2731-4766 |
issn_series | 2731-4758 |
copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |