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Titlebook: New Technologies in Luxury Consumption; Evidences from Resea Andrea Sestino,Cesare Amatulli Book 2023Latest edition The Editor(s) (if appli

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omprehensive overview of new technological integrations in l.This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, V
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rent uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning..
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