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Titlebook: Neuro-Advertising; Brain-friendly adver Elke Schwarz Book 2022 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 Emotion.Con

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发表于 2025-3-21 18:54:56 | 显示全部楼层 |阅读模式
书目名称Neuro-Advertising
副标题Brain-friendly adver
编辑Elke Schwarz
视频video
概述Explains how to increase the impact of marketing with brain-friendly advertising.Introduces a novel measurement and analysis tool based on neuroscience.Shows how budgets can be used effectively
图书封面Titlebook: Neuro-Advertising; Brain-friendly adver Elke Schwarz Book 2022 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 Emotion.Con
描述.Find out how to increase your marketing success with this book on neuro-advertising...Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:...Facial features.Body Reactions.Emotions..Brain activity. . .In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the targetgroup. Marketing agencies can benefit from this technique as well as marketers working for companies...Key figures help to compare results..Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just tha
出版日期Book 2022
关键词Emotion; Consumer research; Advertising; Neuroscientific methods; Emotion Selling; Marketing Effectivenes
版次1
doihttps://doi.org/10.1007/978-3-658-38633-7
isbn_softcover978-3-658-38635-1
isbn_ebook978-3-658-38633-7
copyrightSpringer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022
The information of publication is updating

书目名称Neuro-Advertising影响因子(影响力)




书目名称Neuro-Advertising影响因子(影响力)学科排名




书目名称Neuro-Advertising网络公开度




书目名称Neuro-Advertising网络公开度学科排名




书目名称Neuro-Advertising被引频次




书目名称Neuro-Advertising被引频次学科排名




书目名称Neuro-Advertising年度引用




书目名称Neuro-Advertising年度引用学科排名




书目名称Neuro-Advertising读者反馈




书目名称Neuro-Advertising读者反馈学科排名




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发表于 2025-3-21 22:15:35 | 显示全部楼层
Elke Schwarzhese pioneer experiments became an essential tool in the reconstruction of the main pathways which govern the metabolic activity of both prokaryotic and eukaryotic microorganisms. The analysis of metabolic steps in mammals and man did not rely as deeply on the genetic approach but it was largely gui
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Elke Schwarzmall closely packed cells referred to as the embryo-heads attached to highly vacuolated suspensor cells..In our laboratory we have produced embryogenic tissues of pine from which embryos can undergo maturation and further conversion into plantlets (Laine and David 1990; Laine et al. 1992)..We have s
发表于 2025-3-22 15:55:31 | 显示全部楼层
Elke Schwarzgiosperms, both in dicots and monocots. In artificial conditions, somatic embryogenesis is achieved using different types of initial expiants and following different types of stress [for a review see, 1,8,9,11,12]. Although both direct and indirect somatic embryogenesis have been successfully achiev
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culture-of tree species. Micro­ propagation has been achieved from the juvenile tissues of a number of forest tree species. On the other hand, tissues from most mature trees are still very difficult to grow and differen­ tiate in vitro. Nevertheless, there has been slow but steady progress in the ap
发表于 2025-3-23 02:18:37 | 显示全部楼层
,The Subconscious Decision Marketing Index© (SDMI),d decision-making and combines them for the first time in an index. The analysis, evaluation, and calculation are software-supported and carried out by specially trained experts. The result is an expert report with clear key figures and practical recommendations for action.
发表于 2025-3-23 07:27:19 | 显示全部楼层
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