| 书目名称 | Neuro-Advertising |
| 副标题 | Brain-friendly adver |
| 编辑 | Elke Schwarz |
| 视频video | http://file.papertrans.cn/664/663785/663785.mp4 |
| 概述 | Explains how to increase the impact of marketing with brain-friendly advertising.Introduces a novel measurement and analysis tool based on neuroscience.Shows how budgets can be used effectively |
| 图书封面 |  |
| 描述 | .Find out how to increase your marketing success with this book on neuro-advertising...Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:...Facial features.Body Reactions.Emotions..Brain activity. . .In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the targetgroup. Marketing agencies can benefit from this technique as well as marketers working for companies...Key figures help to compare results..Typically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just tha |
| 出版日期 | Book 2022 |
| 关键词 | Emotion; Consumer research; Advertising; Neuroscientific methods; Emotion Selling; Marketing Effectivenes |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-38633-7 |
| isbn_softcover | 978-3-658-38635-1 |
| isbn_ebook | 978-3-658-38633-7 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 |
|Archiver|手机版|小黑屋|
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