| 书目名称 | Multisensory Design of Retail Environments | | 副标题 | Vision, Sound, and S | | 编辑 | Marko Sarstedt,Monika Imschloss,Susanne Adler | | 视频video | | | 概述 | Features latest research findings on sensory marketing with vision, sound and scent.Describes clearly the effects of sensory cues on consumer behavior.Includes videos as multimedia components within t | | 丛书名称 | Science meets Practice | | 图书封面 |  | | 描述 | Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments..But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. .Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.. | | 出版日期 | Book 20231st edition | | 关键词 | Automotive; Multisensory Design; Retail Environment; Telecommunication; Vision | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-41242-5 | | isbn_ebook | 978-3-658-41242-5Series ISSN 2730-714X Series E-ISSN 2730-7158 | | issn_series | 2730-714X | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 19:13:11
