Titlebook: Metaphor and Discourse; Andreas Musolff,Jörg Zinken Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 body pol

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https://doi.org/10.1057/9780230594647body politic; context discourse; media; metaphor; public discourse; discourse analysis; coherence; discours

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Metaphor and Context: A Perspective from Artificial Intelligenceprocesses that are strongly guided by context. The chapter discusses various ways in which understanding might be guided by context. A particularly strong form of context-guided understanding is context-. understanding, a form of which is used in an AI approach to metaphor understanding that the author and colleagues have developed..

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‘Neither a borrower nor a lender be’: Linguistic Mercantilism in Renaissance Franceic reference to their often hostile attitude towards expatriate Italian bankers and financiers, and examine how Estienne seeks to appeal, through a series of carefully chosen metaphors of economic exchange, to such ‘common ground’ knowledge.

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Metaphor in the History of Ideas and Discourses: How Can We Interpret a Medieval Version of the , Anand that his scenario of . for a . state even resembles present-day usage in some respects. In conclusion, we discuss ways in which a discourse-oriented perspective can link cognitive and historical approaches to metaphor analysis..

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Collecting Political Meaning from the Count of Metaphortion. At the heart of the model are the identification and categorization of metaphor. With the help of many examples it is explained how particular political meaning is derived from the calculation of metaphor power in discourse. The third Section discusses some results and implications from empirical studies with the metaphor power model.

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Metaphor and Political Communicationof the role of metaphor in rhetorical persuasion and then analyse metaphor uses by two contemporary politicians — Fidel Castro and Tony Blair. This will lead towards a proposal for a view of metaphor in political communication in which myth and ideology are integrated with the classical role of metaphor.