Titlebook: Media, Institutions and Audiences; Key Concepts in Medi Nick Lacey Textbook 2002Latest edition The Editor(s) (if applicable) and The Author

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kausalistisch erreicht werden kann oder . Werte Unternehmen verbessern oder verbessern sollten, sondern um eine Herangehensweise, die versucht herauszuarbeiten, .. Um diese Frage forschungspraktisch umzusetzen, wird vermieden, bereits im Vorhinein mit einer bestimmten Definition von Werten bzw. Wert

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The Editor(s) (if applicable) and The Author(s) 2002

DEI

https://doi.org/10.1007/978-1-4039-9046-4exceptionalfilm; film; Institution; media; media studies

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Media Texts as Commodities,A commodity is a product that is harvested, extracted or created in order to be sold for profit. Supermarkets are full of commodities, many of which have been imported and may — like the Windward Islands’ bananas — constitute a major part of the source countries’ gross national product (GNP).

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The Media Business,ganisation operates, and the processes by which texts are produced, are probably ‘institutionalised’ — that is, they work in set ways. For instance, journalists usually structure their reports around a particular series of questions: the ‘who?’, ‘what?’, ‘when?’, ‘where?’, ‘why?’ and ‘how?’ of the e

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RODE

Marketing and Public Relations,earn money to be able to afford consumer goods, either needed or wanted. The most obvious way in which we are urged to spend our income is seen in advertising. This chapter will start by examining the marketing mix, of which advertising is one element. This will be followed by a consideration of bra