书目名称 | Media Convergence and the Development Strategies of Radio and Television in China | 编辑 | Peng Duan | 视频video | | 概述 | Reviews media convergence strategies of broadcast communication in China.Discusses a variety of empirical data from prominent TV and radio stations in China.Provides a comprehensive theoretical framew | 图书封面 |  | 描述 | This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication..Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.. | 出版日期 | Book 2020 | 关键词 | Chinese Media Convergence; Smart Media Communication; Chinese Radio and TV Networks; Chinese Broadcast | 版次 | 1 | doi | https://doi.org/10.1007/978-981-33-4149-4 | isbn_softcover | 978-981-33-4151-7 | isbn_ebook | 978-981-33-4149-4 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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