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Titlebook: Media Convergence and the Development Strategies of Radio and Television in China; Peng Duan Book 2020 The Editor(s) (if applicable) and T

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发表于 2025-3-21 19:36:56 | 显示全部楼层 |阅读模式
书目名称Media Convergence and the Development Strategies of Radio and Television in China
编辑Peng Duan
视频video
概述Reviews media convergence strategies of broadcast communication in China.Discusses a variety of empirical data from prominent TV and radio stations in China.Provides a comprehensive theoretical framew
图书封面Titlebook: Media Convergence and the Development Strategies of Radio and Television in China;  Peng Duan Book 2020 The Editor(s) (if applicable) and T
描述This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication..Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence..
出版日期Book 2020
关键词Chinese Media Convergence; Smart Media Communication; Chinese Radio and TV Networks; Chinese Broadcast
版次1
doihttps://doi.org/10.1007/978-981-33-4149-4
isbn_softcover978-981-33-4151-7
isbn_ebook978-981-33-4149-4
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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发表于 2025-3-21 22:19:49 | 显示全部楼层
The Rise, Concept and Manifestations of Media Convergence,that an established physical network could provide any type of media facilities, whereas media facilities that were once limited to a certain technology could be sent to any physically separated network.
发表于 2025-3-22 01:48:00 | 显示全部楼层
The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convere continuously falling profit, the compressed recipient market and advertising space, the dramatic talent loss and a reduced ability to sway public opinion all placed conventional media under tremendous pressure, which means conventional media must become fully aware of the urgency of the situation.
发表于 2025-3-22 08:21:05 | 显示全部楼层
Communication Strategies of Radio and Television Against the Background of Media Convergence,ty of the party and served as its mouthpieces. Meanwhile, the system of centrally managed revenue and expenditure, fiscal subsidies, government-supported subscription and post-office publication was introduced.
发表于 2025-3-22 09:53:31 | 显示全部楼层
tations in China.Provides a comprehensive theoretical framewThis book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in
发表于 2025-3-22 12:54:55 | 显示全部楼层
Book 2020heoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, a
发表于 2025-3-22 18:54:18 | 显示全部楼层
发表于 2025-3-22 21:13:07 | 显示全部楼层
发表于 2025-3-23 04:37:40 | 显示全部楼层
Cases of Reforms of Radio and Television Against the Background of Media Convergence,Britain”. The strategy has become the guiding principle for British media convergence, and its goal is to turn the U.K. into a global digital capital with the championing of media infrastructure renewal and the adoption of emerging digital technology.
发表于 2025-3-23 05:36:36 | 显示全部楼层
Communication Strategies of Radio and Television Against the Background of Media Convergence, of which is party-controlled media or party principles. In other words, as public institutions, news media were primarily responsible for the publicity of the party and served as its mouthpieces. Meanwhile, the system of centrally managed revenue and expenditure, fiscal subsidies, government-suppor
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