Titlebook: Measuring Electronic Word-of-Mouth Effectiveness; Developing and Apply Wolfgang Weitzl Book 2017 Springer Fachmedien Wiesbaden 2017 Reliabi

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Introduction to the Research,s and making new friends. Trust, its causes, nature and consequences, is recognized as a critical concept and acknowledged not only by sociologists; academics from a wide spectrum of intellectual disciplines, such as psychology, economics, marketing and communications, have contributed to our current body of knowledge.

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Research Results,e’s reliability and generalizability across different contexts and situations. Here, amongst other points, strong evidence is provided that an English version of the new scale is applicable to a representative sample of US consumers.

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Conceptualization of the Construct, Research Questions and Hypotheses,y and validity, including translation-, criterion-, and nomological validity. For testing the latter, a comprehensive theoretical framework of eWOM trust including its antecedents, consequences, and correlates is presented.

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