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Titlebook: Mastering Marketing; Douglas Foster Textbook 1994Latest edition Macmillan Publishers Limited 1994 communication.Distribution.marketing.pri

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书目名称Mastering Marketing
编辑Douglas Foster
视频video
丛书名称Macmillan Master
图书封面Titlebook: Mastering Marketing;  Douglas Foster Textbook 1994Latest edition Macmillan Publishers Limited 1994 communication.Distribution.marketing.pri
描述This highly successful book has now been thoroughly revised and extended to cope with marketing in the nineties. Two new chapters have been added, on Pricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied to both manufacturing and service industries, and in both trading and non-trading areas. Written for students needing a good general introduction to marketing, and business people who need to learn more about this vital area of modern business practice. The writers draw on their wide experience both in business and as teachers, leading to a book which is academic enough for examination purposes, but practical enough to provide immediate benefit to managers.
出版日期Textbook 1994Latest edition
关键词communication; Distribution; marketing; pricing
版次3
doihttps://doi.org/10.1007/978-1-349-13238-6
copyrightMacmillan Publishers Limited 1994
The information of publication is updating

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Market management and planning,the ‘consumer market’ and the ‘industrial market’). Markets may also be defined by the type of service used (e.g. the ‘electrical contracting market’) and the product in the selling-buying exchange process (e.g. the ‘refrigerator market’ or the ‘car market’). It can also be designated in money terms (e.g. the market for Product . is £. million).
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,Marketing’s role in management,ed — or cocooned? — in its own watertight compartment, into which others trespass at their peril. It is appreciated now that every discipline must be totally involved in, and committed to, corporate activity.
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Prices, revenue and profits,upplier sets a price for a brand only slightly above the ‘going rate’ this will seriously reduce sales, either because the ultimate users will not pay the extra money, or because middlemen will refuse to carry the product at all.
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Textbook 1994Latest editionPricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied to both manufacturing and service industries, and in both trading and non-trading areas. Written for stu
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Introduction to marketing,ct, Price, Promotion and Place applied to the marketing of goods, and with the more recent additions of People, Process and Physical evidence to produce the seven Ps applied to the marketing of services.
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