找回密码
 To register

QQ登录

只需一步,快速开始

扫一扫,访问微社区

Titlebook: Marketing Management: An International Perspective; Case Studies Kamran Kashani,Dominique Turpin Textbook 1999Latest edition Palgrave Macmi

[复制链接]
查看: 44678|回复: 35
发表于 2025-3-21 18:37:37 | 显示全部楼层 |阅读模式
书目名称Marketing Management: An International Perspective
副标题Case Studies
编辑Kamran Kashani,Dominique Turpin
视频video
概述Written by professors from IMD a leading international business school with an international reputation for producing highquality case studies. Provides numerous uptodate case studies from companies a
图书封面Titlebook: Marketing Management: An International Perspective; Case Studies Kamran Kashani,Dominique Turpin Textbook 1999Latest edition Palgrave Macmi
描述.Marketing Management: An International Perspective. brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world.Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level..Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor‘s Guide, based on the authors‘ own teaching experience,which provides a roadmap and guidance on how to best use each case.
出版日期Textbook 1999Latest edition
关键词brand; communication; Distribution; international marketing; marketing; marketing management; pricing; repu
版次1
doihttps://doi.org/10.1007/978-1-349-27529-8
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 1999
The information of publication is updating

书目名称Marketing Management: An International Perspective影响因子(影响力)




书目名称Marketing Management: An International Perspective影响因子(影响力)学科排名




书目名称Marketing Management: An International Perspective网络公开度




书目名称Marketing Management: An International Perspective网络公开度学科排名




书目名称Marketing Management: An International Perspective被引频次




书目名称Marketing Management: An International Perspective被引频次学科排名




书目名称Marketing Management: An International Perspective年度引用




书目名称Marketing Management: An International Perspective年度引用学科排名




书目名称Marketing Management: An International Perspective读者反馈




书目名称Marketing Management: An International Perspective读者反馈学科排名




单选投票, 共有 1 人参与投票
 

0票 0.00%

Perfect with Aesthetics

 

0票 0.00%

Better Implies Difficulty

 

1票 100.00%

Good and Satisfactory

 

0票 0.00%

Adverse Performance

 

0票 0.00%

Disdainful Garbage

您所在的用户组没有投票权限
发表于 2025-3-21 22:28:40 | 显示全部楼层
Marketing Decisions: The Five ‘Ps’ffer? What product line should we consider for our customers? What price should we charge? What is the most effective way to reach our target? Should we go indirect (through distributors) or reach our customers directly? How should we communicate the benefits of our products, through what media?
发表于 2025-3-22 02:56:09 | 显示全部楼层
Introduction to Marketingly local and relatively friendly. Today, in many industries, these days are over! The job of the marketing manager is now strategic and diffused within the same organization. A broader look and knowledge of the business is required.
发表于 2025-3-22 05:47:14 | 显示全部楼层
发表于 2025-3-22 12:40:48 | 显示全部楼层
Textbook 1999Latest editionsiness schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor‘s Guide, based on the authors‘ own teaching experience,which provides a roadmap and guidance on how to best use each case.
发表于 2025-3-22 13:29:28 | 显示全部楼层
Textbook 1999Latest editiong international companies from around the world.Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level..Written by professors at IMD, one of the leading international bu
发表于 2025-3-22 19:47:15 | 显示全部楼层
Kamran Kashani,Dominique Turpin Gesundheitspsychologen sowie verwandte Berufsgruppen, die Patienten mit Borderline- oder strukturell verwandten Störungen behandeln.. .978-3-662-58638-9978-3-662-58639-6Series ISSN 2520-1395 Series E-ISSN 2520-1409
发表于 2025-3-22 22:30:13 | 显示全部楼层
Kamran Kashani,Dominique Turpin Gesundheitspsychologen sowie verwandte Berufsgruppen, die Patienten mit Borderline- oder strukturell verwandten Störungen behandeln.. .978-3-662-58638-9978-3-662-58639-6Series ISSN 2520-1395 Series E-ISSN 2520-1409
发表于 2025-3-23 02:42:49 | 显示全部楼层
发表于 2025-3-23 08:20:29 | 显示全部楼层
 关于派博传思  派博传思旗下网站  友情链接
派博传思介绍 公司地理位置 论文服务流程 影响因子官网 SITEMAP 大讲堂 北京大学 Oxford Uni. Harvard Uni.
发展历史沿革 期刊点评 投稿经验总结 SCIENCEGARD IMPACTFACTOR 派博系数 清华大学 Yale Uni. Stanford Uni.
|Archiver|手机版|小黑屋| 派博传思国际 ( 京公网安备110108008328) GMT+8, 2025-5-25 18:23
Copyright © 2001-2015 派博传思   京公网安备110108008328 版权所有 All rights reserved
快速回复 返回顶部 返回列表