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Titlebook: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…; Proceedings of the 2 Leroy Robinson Conference proceedings 2015

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书目名称Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
副标题Proceedings of the 2
编辑Leroy Robinson
视频video
概述Includes the full proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference.Offers cutting edge research and insights in the field of marketing.Includes contributions related to mar
丛书名称Developments in Marketing Science: Proceedings of the Academy of Marketing Science
图书封面Titlebook: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…; Proceedings of the 2 Leroy Robinson Conference proceedings 2015
描述.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science..This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled .Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...
出版日期Conference proceedings 2015
关键词Academy of Marketing Science; Customer Behavior; Marketing Engagement; Marketing Strategy; Marketing The
版次1
doihttps://doi.org/10.1007/978-3-319-10912-1
isbn_softcover978-3-319-36491-9
isbn_ebook978-3-319-10912-1Series ISSN 2363-6165 Series E-ISSN 2363-6173
issn_series 2363-6165
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

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